PMG × Suttle Straus — Title Partnership Overview

WiENDURE

One Team · One State · One Finish Line

A co-branded motorsport campaign built around one audacious goal — competing at the 24 Hours of Le Mans. PMG uses motorsport as a content engine to power a programmatic advertising platform. Suttle Straus is the title partner.

We sell together. We earn together. We win together. PMG produces the motorsport content and runs the programmatic platform. Suttle Straus converts the sponsors into clients, and keeps them long after the campaign ends.

Make the Impossible — Inevitable

PMG Prospect Motorsports Group

SS Suttle Straus

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Three racing prototypes in Suttle Straus livery — WiENDURE campaign

Suttle Straus — WiENDURE Race Livery Concepts

Three prototype concepts · WiENDURE × PMG — World Racing League Campaign

Conceptual Livery

Programmatic Impressions

50/50

Net Margin Split

WRL Races — Year 1

Le Mans

The Ultimate Destination

01 — The Mission

The Mission.
The Method.

Make the
Impossible
Inevitable.

WiENDURE is a professional motorsport campaign with one objective: field a Wisconsin-based team at the 24 Hours of Le Mans — the most demanding endurance race on earth. That ambition is not a tagline. It is a management philosophy applied to every decision this campaign makes.

The campaign was founded with that singular goal in mind. But WiENDURE is not a family project — it is a mission. Reaching Le Mans requires assembling the right drivers, mechanics, engineers, strategists, and partners at every stage of the journey. The founding story is what makes it compelling to be part of. The infrastructure we are building is what makes it possible.

This is not a passion project. It is a structured, multi-year campaign built on programmatic media, enterprise sponsorships, and a docuseries that grows in value with every race. The people who join early — as partners, sponsors, or participants — are part of the story from the beginning.

Year 1 competes in the World Racing League. Suttle Straus is on the car from day one — in every market WiENDURE reaches.

Foundations — World Racing League

Founding drivers enter competition. Docuseries launches. Suttle Straus title brand activates across all race markets. The programmatic campaign begins building audience data and sponsor revenue from race one.

Y2–3

Building the Team

The right drivers, mechanics, and crew join the mission. Equipment moves from arrive-and-drive toward owned assets. Sponsor portfolio compounds. The docuseries deepens. Campaign 2 launches from a position of results, data, and credibility.

Y3–5

Series Progression

WiENDURE strategically moves through a succession of competitive series — each one building the credentials, performance data, and team infrastructure required for higher-level competition. Every series entry is a new content cycle, a new sponsor opportunity, and a new chapter of the story.

Y5+

LM Class Eligibility

Le Mans qualification requires demonstrated performance at the international level. PMG works toward meeting the ACO's sporting and technical requirements — building the race record, the infrastructure, and the partnerships necessary to earn a place on the grid.

Le Mans

Wisconsin on the World Stage

A Wisconsin team — built over years, funded by a platform, and backed by partners who believed early — fields a car at the Circuit de la Sarthe. Suttle Straus is on the car. One Team. One State. One Finish Line.

02 — Content Engine

The Docuseries

A planned multi-episode docuseries is the media product that turns every race into content, every sponsor into a character, and every viewer into a retargeting audience owned jointly by PMG and Suttle Straus. Production is built around a video agency relationship with standardized, predictable pricing — keeping the model lean and scalable as the campaign grows. The intent is a consistent publishing cadence that builds audience and value with every episode released.

Episode 01 — Foundation

The Mission. The Partnership. The Campaign.

Episode 1 is the foundation — covering the WiENDURE mission, the PMG × Suttle Straus partnership, the campaign structure, and the Le Mans goal. It is equally promotional for both organizations and runs forever as a co-branded asset.

Launch is omnichannel: PMG runs programmatic digital distribution. Suttle Straus deploys a direct mail push with QR code to their enterprise client and prospect list — driving viewership and introducing WiENDURE to Suttle Straus's existing relationships at scale.

50/50 co-funded Suttle Straus direct mail PMG programmatic distribution Runs forever

Episodes 02–08

Racing. Sponsors. The Journey to Le Mans.

Episodes 2–8 cover race weekends, team storylines, sponsor features, driver development, and the building narrative of a Wisconsin team making the impossible inevitable. Sponsors at Endurance and Le Mans tier appear as named participants in the story.

PMG allocates a defined portion of programmatic inventory to distribute WiENDURE content — building viewership, growing audience data, and increasing the value of every impression sold to sponsors.

50/50 co-funded Programmatic distribution Sponsor features

▶

YouTube — Public

Full episodes on YouTube for maximum reach and organic audience growth. Public search discoverability builds the WiENDURE brand over time.

◈

Programmatic — Clips

Short-form content units distributed programmatically as paid media — building retargeting audiences from viewers who engage with the campaign.

◉

Gated — Sponsors

Premium behind-the-scenes content reserved for sponsor access. Creates tangible value at upper tiers and deepens sponsor relationship with the campaign.

📈

Audience Data Flywheel Every viewer who engages with WiENDURE content becomes a retargeting audience co-owned by PMG and Suttle Straus. By Campaign 2, Suttle Straus is not just a title sponsor of a motorsport team — they are a title sponsor of a platform with a known, engaged, verified audience. Impression value increases with every episode.

03 — Existing Portfolio

Current Sponsors

PMG's existing sponsor relationships represent national brands across high-growth verticals. These relationships demonstrate the caliber of partners WiENDURE attracts.

🏎

The Autobahn Event — Live Proof Point The PMG executive event at Autobahn Country Club in Joliet, IL is happening within the month. Unframe.ai's participation demonstrates the caliber of relationships PMG brings to this partnership. Karen and a guest are invited. This event is the live proof point — not a pitch, a preview. Register / View Event →

04 — Why Suttle Straus Wins

Suttle Straus Unique Advantages

Eight structural advantages that belong entirely to Suttle Straus in this partnership. None of these accrue to any other sponsor. These are the reasons Karen can take this upstairs with confidence.

🎯

First-Party Data + USPS

Verified physical household reach combined with digital impressions. Omnichannel depth most campaigns cannot offer. Suttle Straus's USPS partnership becomes a targeting advantage across the entire programmatic buy.

🔗

Client Acquisition Engine

Every sponsor that enters WiENDURE becomes a Suttle Straus client for print, fulfillment, kitting, brand portals, and direct mail. Ongoing production revenue that belongs entirely to Suttle Straus — permanently.

🏎

Title Sponsorship Equity

Suttle Straus name on the car, team, and documentary on the journey to Le Mans. A Fortune 1000 subsidiary co-owns one of the most compelling motorsport narratives in Wisconsin's history.

🌎

Wisconsin Story, Global Stage

Regional pride with global attention. Suttle Straus is positioned alongside AI companies and enterprise brands well outside their current geographic footprint. One Team. One State. One Finish Line.

🏟

Trade Show Transformation

PMG brings the car and full activation assets to Suttle Straus trade show appearances. Suttle Straus becomes the most interesting company in every room they walk into. Not a booth — an experience.

🎬

Documentary Legacy

Episode 1 is the most powerful co-branded sales tool Suttle Straus has ever had. It tells the WiENDURE story, features Suttle Straus prominently, and it runs forever — at a co-funded production cost that reflects the standardized agency relationship PMG has established.

📊

Audience Data Ownership

Every viewer who engages with WiENDURE content becomes a co-owned retargeting audience. By Campaign 2, Suttle Straus enters with a known, verified, engaged audience and stronger terms.

08
⚡Unframe.ai Proximity
Subject to Suttle Straus approval — a $50M-funded AI company joins WiENDURE, bringing enterprise technology relationships and national brand association into the campaign. WiENDURE positions Suttle Straus alongside the fastest-growing technology companies in the country.

05 — Structure

The Partnership

Each organization brings a distinct, non-overlapping capability set. There is no channel conflict — only compounding leverage. PMG has no interest in print, fulfillment, or physical goods. Forever.

PMG

Prospect Motorsports GroupOperations, Media & Campaign

PMG brings —

Full motorsport team management and racing operations
All content creation, docuseries production, programmatic campaign management
Event hosting and executive experience events
Campaign architecture and sponsor acquisition
Trade show activation — PMG brings the car and assets to Suttle Straus events
Existing national sponsor relationships across B2C and B2B categories
More than a decade of marketing agency experience

Suttle StrausTitle Partner & Distribution

Suttle Straus brings —

Title sponsorship — name and brand on car, team, documentary, all campaign assets
Enterprise client relationships and active sales team selling WiENDURE statewide
Enterprise network access for introductions across Suttle Straus's broader organizational relationships
First-party B2C data via USPS partnership — enhances programmatic targeting
Direct mail production and fulfillment for upper-tier sponsors at standard Suttle Straus rates
Co-investment in docuseries as a co-branded asset
Right of first refusal on unsold inventory at PMG's floor rate

⚡

Both parties sell — no territory, no boundary. PMG and Suttle Straus actively sell WiENDURE sponsorships independently. Any sponsor either party brings in participates in the campaign. The revenue split applies regardless of who originated the sale. Every sale from either side accelerates the outcome for both.

🏁

Zero Channel Conflict — Permanently PMG has no interest in print, fulfillment, or physical goods. Every upper-tier sponsor that enters WiENDURE becomes a Suttle Straus client. The partnership is additive by design, not just in Year 1 — forever.

06 — Economics

How the Money Works

Three revenue layers power WiENDURE. PMG operates on a fixed margin arrangement with Path3 covering all campaign management and delivery costs — similar to a general contractor model. Above that margin, all sponsor revenue splits 50/50 between PMG and Suttle Straus — clean, simple, auditable. Direct mail adds a parallel revenue stream that flows entirely through Suttle Straus.

Layer 01 — PMG & Path3
Fixed Margin Arrangement

        PMG operates on a fixed margin with Path3, our programmatic partner — similar to a
        general contractor model. This covers all campaign management and delivery costs.
        The specific rate is not disclosed in client-facing materials. Path3 benefits from
        revenue on 1B impressions, access to Suttle Straus first-party B2C data, and WiENDURE
        co-brand association.
      
Layer 02 — Sponsor Sales
50/50 Net Split

        Above PMG's fixed margin, all sponsor revenue is split 50/50 between PMG and Suttle Straus.
        Clean, simple, auditable. Applies to every sponsor regardless of which party
        originated the sale. The campaign runs until 1B impressions are consumed — not on
        a fixed calendar. Every sale accelerates the finish line for both parties.
      
Layer 03 — Direct Mail
Suttle Straus Production Revenue

        All direct mail components at Podium tier and above flow through Suttle Straus at
        standard production rates — entirely outside the 50/50 split. This is additive
        revenue Suttle Straus earns on top of the media margin. Suttle Straus also retains right of first refusal
        on any unsold programmatic inventory at PMG's floor rate.
      

1,000,000

CPM Units

1 billion total impressions across all five sponsor tiers

50%

Suttle Straus Net Margin Share

Plus standard-rate production revenue on all direct mail

ROFR

Right of First Refusal

Suttle Straus acquires unsold inventory at cost — deployable for own brand marketing or resold at Suttle Straus margin

07 — Sponsorship Tiers

Five Entry Points

Every tier produces a physical artifact — apparel, race suit, custom helmet — that becomes the centerpiece of the programmatic creative. The sponsor's brand is woven into the WiENDURE visual identity and their messaging, products, or services are tied to the campaign journey across every ad format. Sponsors aren't buying a logo placement. They're buying a story. CPM pricing to be confirmed pending Path3 negotiation.

🎯

The Creative Strategy The activation artifact at each tier — apparel, race suit, custom helmet — is not swag. It is a production asset. Every programmatic ad unit, direct mailer, and streaming spot is built around that visual. The sponsor's brand appears on a driver, on a car, in motion — associated with a mission, not a banner. This is how WiENDURE creates brand association that traditional programmatic cannot replicate.

Tier	Impressions	Creative Asset & Activation	Direct Mail (via Suttle Straus)
PaddockEntry	1M impressions	Team apparel featuring sponsor brand — worn by the WiENDURE team and used as the creative foundation for all programmatic ad units	—
Pit CrewStandard	5M impressions	Branded apparel pack + gear kit — sponsor identity integrated into team creative across display, CTV, and direct mail	—
PodiumFeatured	15M impressions	Custom race suit with sponsor branding — the suit becomes the hero creative in all ad formats. Sponsor messaging tied to the WiENDURE journey. Event access included	✉ 10,000 piece mailer
EndurancePremier	50M impressions	Custom helmet + race suit — both serve as primary creative assets across all channels. Dedicated documentary segment ties sponsor's brand and story directly to the Le Mans mission. Event access included	✉ 25,000 piece mailer
Le MansSeries	100M impressions	Full custom creative suite — helmet, suit, and apparel all branded. Sponsor name and story woven into every episode of the docuseries. Series naming rights across PMG's entire Le Mans journey. Executive event access included	✉ 50,000 variable data mailer

✉

Suttle Straus Fulfillment All mailers at Podium tier and above — kitting, printing, variable data, and delivery — are produced exclusively through Suttle Straus at standard rates. This sits entirely outside the 50/50 split and represents compounding incremental revenue as the sponsor base grows.

08 — Campaign in Action

What Sponsors Actually Get

The physical artifact at each tier — apparel, race suit, custom helmet — is produced first. That asset becomes the creative centerpiece for every ad format below. The sponsor's brand doesn't appear beside the campaign. It is the campaign. The mockups below illustrate this creative approach using an existing PMG sponsor relationship as the example.

Direct Mail Campaign Example — ARSYNL Rx

Channel 01 — Suttle Straus Fulfillment

Direct Mail Campaigns

The sponsor's branded apparel or race suit becomes the hero image on every mailer. Their product or service message is tied to the WiENDURE journey — delivered as a physical piece to verified USPS households via Suttle Straus. Available at Podium tier and above. This channel belongs entirely to Suttle Straus.

Podium · Endurance · Le Mans

Channel 02 — Programmatic Display

Digital Display Ads

The sponsor's branded gear — worn by WiENDURE drivers — becomes the visual anchor of every display unit. Their brand and messaging ride alongside the race campaign across premium publisher networks via Path3, targeted and enhanced by Suttle Straus first-party data. Runs across all five sponsor tiers.

All Tiers

Channel 03 — Connected TV / OTT

Streaming TV Ads

Custom helmet and race suit creative carries the sponsor's brand into high-attention CTV and OTT placements on premium streaming platforms. Their product or service is associated with the race mission in the highest-engagement ad format available. Every viewer who engages becomes a retargeting segment co-owned by PMG and Suttle Straus.

All Tiers

⚡

Creative Direction — Not a Live Campaign These mockups illustrate the creative approach WiENDURE will bring to every sponsor relationship. ARSYNL Rx is an existing PMG sponsor and is used here to demonstrate how a brand's identity, messaging, and products get woven into race creative across each channel. The programmatic and direct mail campaigns shown are directional — the model is ready, and execution begins when the partnership is formalized.

09 — Shared Investment Model

How This Could Work

The intent is a model where each party's contribution reflects what they bring to the campaign — not an equal financial split across everything, but a structure that is additive for both sides. PMG carries the operational and motorsport weight. The docuseries is a natural shared investment since both organizations benefit equally from it. Suttle Straus's involvement in fulfillment isn't a cost — it's a revenue stream. The framework below illustrates how that thinking could translate into a working arrangement.

Area of Investment	PMG	SS	How It Could Work
Motorsport Operations
Race entry, logistics, and on-track operations	PMG	—	PMG carries full operational responsibility
Driver development and sanctioned training	PMG	—	PMG manages credentialing and driver progression
Creative activation assets — suits, helmets, apparel	PMG	—	Produced as campaign creative assets per sponsor tier
Docuseries
Foundation episode — co-branded production	50%	50%	Equally promotional for both orgs — natural co-investment
Foundation episode — digital distribution	PMG	—	Distributed via PMG programmatic inventory
Foundation episode — physical distribution	—	SS	SS direct mail to enterprise client and prospect list
Ongoing episode production	50%	50%	Standardized agency pricing — consistent cost per episode
Events
PMG-hosted executive experiences	PMG	—	Structured to be revenue-offset through sponsor participation
Trade show and client-facing activation	PMG	—	PMG brings the car and assets — SS hosts the room
Sponsor Fulfillment — Additive SS Revenue
Direct mail production for upper-tier sponsors	—	SS	SS produces at standard rates — revenue sits entirely outside the 50/50
Campaign management — programmatic	100%	—	Covered by PMG/Path3 fixed margin

⚠

Budget Status Year 1 operational budget is in progress. Additional cost centers are still being finalized. Do not present specific totals as confirmed until full budget is approved by both parties.

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10 — Next Steps

Make It Inevitable.

This is a confidential partnership overview prepared for Suttle Straus leadership. The immediate next step is attending the Unframe.ai executive event at Autobahn Country Club — experiencing the caliber of relationships in person. From there: a formal leadership meeting to align on title partnership terms and the Year 1 activation calendar.

Unframe Executive Motorsport Experience Autobahn Country Club · Joliet, IL — Register Now →

PMG — Founder

Nick

Prospect Motorsports Group

nick@prospectmotorsports.com

Suttle Straus — Business Development

Karen

Business Development Manager

Suttle Straus / Waunakee, WI